To successfully market to your audience, you need to go digital, now!
Modern advancements in technology means that the digital world is booming like never before. If you want your business to stay competitive, then it’s time to really take advantage of digital marketing and grow your business to new heights.
To help you smash your marketing goals, we’ve compiled the top 23 Digital Marketing Tips for 2023.
Tip 1: Update your Website (ASAP)
Do not start the year with an old, dysfunctional website. Doing so would be like wearing an old unwashed uniform to your big first client meeting.
Users spend very little time on your site (about 45 seconds). You don’t want to lose users because your site is not updated or user-friendly.
Tip 2: Ensure that your website is mobile-friendly
The use of mobile devices will only increase in the coming years. Therefore, it’s very important that your website be mobile-optimized.
It will make the user experience easy and convenient for customers. Time flies when you’re having fun or a good time, and that’s what you want for your users.
A mobile-optimized website will also help with Google’s “Core-Web-Vitals”, helping your measure speed, visual stability, and responsiveness. Paying attention to these measurements will help your search rankings on Google as a result.
Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2023 so let’s make sure they enjoy the experience.
Tip 3: Focus on the user experience (UX)
According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spends hours struggling online right?
Prioritizing user experience (UX) will mean visitors are likely to stay engaged on your company website rather than visit your competitors.
To help businesses measure the user experience of their website, Google rolled out a set of metrics called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.
Tip 4: Create Content to Answer Your Users Questions
The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.
Tip 5: Take advantage of Paid Ads (If you haven’t already)
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected of these and has in fact improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Doing this improves the business’ website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.
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